We only work with 3 new clinics per month

Your clinic doesn't needmore leads.It needs the leads you'realready paying for to actually show up.

NORA answers, calls, and automatically follows up on every single new patient inquiry. The system books the appointment directly in the calendar and makes sure the patient actually shows up.

See the solution

We're not just another SaaS system.
We work alongside you until the process delivers measurable results.

N

NORA

Patient flow · live

Active

New inquiry

Invisalign · Meta Ads

Contacted after 38 sec.

NORA calls

Qualified

WhatsApp conversation

Appointment booked

Tuesday 4:30 PM

Confirmed

Reminder sent

Response time

38 sek.

Booked today

14

Attendance

92%

Industries already automating the customer journey

Dental clinicsTattoo artistsLawyersPsychologistsPhysiotherapistsHair salonsAuto repair shopsReal estate agents
Dental clinicsTattoo artistsLawyersPsychologistsPhysiotherapistsHair salonsAuto repair shopsReal estate agents

The challenges

How much are the emptyslots in your calendar costing you?

Every month, clinics lose patients between the first inquiry and the first consultation. That means you pay both for the lead — and for the treatment that never gets booked.

The patient books — but never shows up

You get the patient into the calendar, but on the day, the chair sits empty. That slot has already cost you staff, space, and lost treatment revenue.

Mon

Tue

Wed

Thu

Fri

Confirmed

You've already tried hiring someone for follow-up

A receptionist, a part-time student assistant, or a part-time salesperson. The problem isn't the person. The problem is that the patient expects an answer now.

08:0016:0023:00
16:42New inquiryUnanswered
19:10New inquiryUnanswered
22:05New inquiryUnanswered

Leads get contacted too late

A patient messages at 9:43 PM, Saturday afternoon, or while the front desk is dealing with three patients. By the time you reply, the patient has already booked with a competitor.

Everything depends on one person

If that person is sick, on vacation, or just has a busy day, it shows up directly in the month's bookings.

One person
Follow-up
Booking
Reactivation

You spend more on ads — without getting more patients

When conversion is low, the natural response is to increase the ad budget. But if the process after the lead doesn't work, you're just buying more lost opportunities.

Ad spend ↑Booked patients →

Decisions get made without data

You know your ad spend. But do you know exactly which campaigns generated a consultation, an accepted treatment plan, and real revenue?

Gut feeling
Data
Meta?Google?Instagram?
“I guess we spend around $3,000 a month… I wonder if it's working?”

Your patient database sits idle

Old leads, past patients, and treatment plans that were never accepted are already sitting in your system. No one consistently follows up on them.

Invisalign · 2024No follow-up
Implants · 2023No follow-up
Teeth whitening · 2024No follow-up

The Solution

More treatments.Without more ad spend.

We build the system around the traffic, patients, and clinic software you already have.

01

More first consultations from the same leads

NORA contacts every new inquiry instantly — by phone and message — qualifies the patient and books directly into your calendar.

M.K.

Invisalign

18.500 kr.

Lead
S.L.

Teeth whitening

7.900 kr.

Lead
A.J.

Implant

31.000 kr.

Lead
P.N.

Crown

12.400 kr.

Lead
02

Patients who actually show up

Automatic reminders, confirmations, and follow-ups reduce no-shows. If a patient cancels, open slots can automatically be offered to others.

Today's calendar

11 confirmed

12 consultations

09:00
10:30
12:00
13:30
15:00
16:30
03

A system that brings old patients back

NORA reactivates former patients, old leads, and unaccepted treatment proposals without your front desk having to manually call through the list.

Reactivation campaign

Former patients68
Old leads44
Unaccepted proposals31
Lead contacted in 34 sec.New consultation booked · CopenhagenOpen slot automatically rebookedTreatment reactivated · 24.000 kr.Reminder sent · 37 patientsPatient called by NORA
Lead contacted in 34 sec.New consultation booked · CopenhagenOpen slot automatically rebookedTreatment reactivated · 24.000 kr.Reminder sent · 37 patientsPatient called by NORA

Inside NORA

It's not a chatbot.It's the clinic'scommercial system.

One place shows the entire patient journey: where the patient came from, who contacted them, whether they booked, whether they showed up — and how much revenue was created.

The clinic's entire funnel on one screen

  • Leads
  • Bookings
  • Attendance
  • Accepted treatments
  • Revenue

Patient funnel · August

Live
Leads0

100%

Booked0

63%

Showed up0

52%

Treatment accepted0

22%

Revenue

0 kr.

Compare clinics and locations

If you have multiple locations, management can see which clinics perform best — and exactly where patients drop off.

Clinics · performance score

Frederiksberg
0
Østerbro
0
Aarhus
0
Odense
0

See who booked the patient

Every booking is attributed to either NORA or your own team, so you can see exactly how much the automation contributes.

Bookings by source

NORA

0%

Front desk

0%

Follow-up that's never forgotten

If the patient doesn't respond, NORA automatically follows up after 24, 48, 72, and 96 hours, then continues based on the strategy we've defined together.

0 min

First contact

24 hours

Follow-up

48 hours

Follow-up

72 hours

Phone call

7 days

Reactivation

Phone, SMS, and messages in one place

All conversations show channel, clinic, and patient status, so your front desk can quickly take over if a human touch is needed.
M.K.

Invisalign · Østerbro

Booked
S.L.

Implant · Aarhus

Call back
A.J.

Crown · Odense

Considering
P.N.

Teeth whitening · Copenhagen

Cancelled
L.B.

Check-up · Frederiksberg

Not interested

Every patient has a value

The entire pipeline with treatment, value, and source — from first inquiry to accepted treatment.

New

M.K.Invisalign

18.500 kr.

Meta · Video 04

Contacted

S.L.Implant

31.000 kr.

Meta · Karrusel

Booked

A.J.Crown

12.400 kr.

Google

Showed up

P.N.Invisalign

22.900 kr.

Meta · Video 02

Proposal sent

L.B.Bridge

27.600 kr.

Reaktivering

Accepted

T.H.Implant

34.000 kr.

Meta · Video 04

Meta ads + sales

Meta tells you what you've spent.We tell you how manypatients it created.

Meta can tell you how many leads an ad generated. But not necessarily which leads booked, showed up, and ended up buying treatment.NORA connects the two.

Cost per patient — not per lead

Cost per lead180 kr.
Cost per booked consultation410 kr.
Cost per patient who showed up520 kr.
Cost per accepted treatment1.250 kr.
ROAS7,4x

See which ads create patients

▶

Video 04

Spend 12.400 kr. · 96 leads · 42 bookings · 18 treatments

312.000 kr.
▶

Karrusel 02

Spend 8.900 kr. · 61 leads · 24 bookings · 9 treatments

148.000 kr.
▶

Video 02

Spend 6.100 kr. · 44 leads · 17 bookings · 6 treatments

94.000 kr.

Ask your data

Which ad created the most Invisalign patients last month?
…

0

Booked consultations

0

Patients who showed up

0

Accepted treatments

Calculate how much revenueyou're losing every month

Small improvements in booking, attendance, and treatment acceptance can have a big impact — without increasing your ad budget.

Number of new consultations per month120
Attendance70%
Treatment acceptance40%
Average treatment value12.000 kr.

Missed consultations

0 / md.

Extra treatments

0 / md.

You're potentially missing out on

0 kr.

/ month

That amounts to 1.521.000 kr. per year.

If NORA lifts your attendance to 92%, the clinic gets 0 extra consultations and about 0 extra treatments per month.

Results guarantee

We keep going until the systemdelivers results.

If the agreed conversion targets aren't improved after implementation, we continue optimizing at no extra consulting fee until the agreed criteria are met.

Agreed conversion targets
Shared metrics
Ongoing optimization
No extra consulting fee

Collaboration agreement

Case

From slow follow-up toautomatic patient booking

After implementation, the system contacted new inquiries in under one minute and automated most of the clinic's booking flow.

NordSmile Tandlægerne

Example of a typical implementation

< 60 sek.

Average response time

+0%

More booked first-time consultations

+0%

Higher attendance

0%

Of bookings handled automatically

Before

  • Reception manually followed up on leads
  • Patients waited hours for a response
  • Marketing and the clinic system weren't connected
  • No-shows were handled manually
  • Old leads were rarely reactivated
  • No clear attribution from ad to revenue

After

  • Leads are contacted automatically within minutes
  • Phone and messaging work together
  • More consultations from the same lead volume
  • Automatic confirmations reduce no-shows
  • The patient database is continuously reactivated
  • Management can follow the entire patient journey

"The biggest shift wasn't the AI itself. It was that there was suddenly a consistent process for every single patient inquiry."

— Clinic Manager, NordSmile

Security & compliance

Built for some of the mostsensitive data a businesscan handle.

GDPR

Personal data is processed according to GDPR principles, and the solution is designed around data processing agreements, access control, and relevant requirements for handling health information.

EU AI Act

The AI assistant must clearly identify itself as a digital assistant, and workflows are designed with transparency, logging, and the ability for a human to take over.

Encrypted
EU hosting
Audit log
Role based access

The process

From the first workshop toan optimized patient flow.

The system can launch quickly, but the greatest value comes from ongoing measurement and optimization.

01Month 1

Analysis & kickoff

We map your current patient journey, marketing channels, booking process, and existing conversion rates.

Response time

0 min.

Booking rate

0%

Attendance

0%

Acceptance

0%

02Month 1

The system goes live

The AI assistant is set up, trained on your clinic's information, and starts handling test inquiries alongside your team.

Do you have a slot Tuesday afternoon?
Yes — I can offer 4:30 PM or 5:15 PM.
4:30 PM works.
Perfect. Your appointment is booked.
Tuesday 4:30 PM · confirmedBooked
03Month 2

Integration & reactivation

We connect calendar, CRM, and relevant data sources and launch the first automated reactivation campaigns.

Calendar

CRM

Meta Ads

Calendar sync
Patient data imported
Reactivation started
04Month 3+

Optimization

We analyze conversion, improve scripts, adjust workflows, and identify new opportunities to generate more revenue from existing patient data.

Conversion per month after optimization

FAQ

What clinics askbefore getting started

We primarily focus on dental clinics and clinics with a steady volume of patient inquiries. The system creates the most value when the clinic already invests in marketing or has a sizable existing patient database.

Get more patients out ofthe leads you're alreadypaying for.

Book a free 30-minute analysis. We'll review your current patient flow and show you where potential bookings and treatments are being lost.

No standard demo. We start with your clinic.

Available times

09:0010:3012:0013:3015:0016:30
Analysis booked · 30 min.

Book a free analysis

Fill in the form — it takes two minutes. We reply the same day.